Blue Utopia Blog

Is your Email Being Seen?

Wed, May 22, 2019 - 04:13 PM

Political emails are already starting to arrive like mosquitoes at a picnic. And one of the things we noticed here was that more than we expected were winding up in Spam and in Gmail's Promotions tab. We wrote about Gmail's Promotions tab here. We decided to perform

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About Gmail's Promotion Tab

Wed, May 22, 2019 - 08:20 AM

gmail tabs

At this point, Google has nearly 30% of the personal email market.  That’s a lot!  Several years ago, in an attempt to reduce complaints about all the marketing email, Gmail introduced tabs for Social, Promotions, and Primary (the inbox). And of course, they still have


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Building Your Email List

Mon, Apr 22, 2019 - 02:54 PM

Building Your Email List

Before anything can begin, you must put some attention to creating your initial list and a

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What is an email sender score?

Wed, Apr 3, 2019 - 05:49 PM

ISPs are the providers of email services where we all get our email.  Gmail is one of the more commonly known providers.  When you send a broadcast email, ISPs use a number of factors in whether that email should be delivered or not -- referred to as email deliverability.

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BlueUtopia now supports PACs with form F3X

Tue, Jun 19, 2018 - 12:04 PM




BlueUtopia Compliance Reporting (FEC version) has long been a great option for candidate committees due to it's ease of use and integration with our powerful CRM - along with being so much more affordable than some other market solutions. Today, we extend that


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BlueUtopia integrated with ActBlue

Mon, Mar 5, 2018 - 03:42 PM




It just got lot easier to consolidate your donor data. Today, we launched API integration with ActBlue.

If you use BlueUtopia as your CRM and ActBlue to fundraise online, this integration will allow your donations on ActBlue to automatically populate into your




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Racially Gerrymandered Districts

Sat, Mar 11, 2017 - 01:38 PM

Illegal Redistricting

The GOP-controlled Texas Legislature approved redistricting maps in 2011. On Friday, a federal court ruled that at least 3 districts were illegally drawn along racial lines in order to maximize Republicans' chances to retain the seats. According to the

Related Article

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How to approach building a website

Sat, Feb 4, 2017 - 11:23 PM

Building a Website

When we talk about putting up a website, it’s helpful to break that down into a couple of distinct phases.

The first phase is your overall approach. The easiest way to think about this is how custom you want to be.

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Social Connections are now available

Thu, Feb 2, 2017 - 03:07 PM

Soical Connections

Social Connections is an expanded part of our Connections feature area. The Connections area of our system allows you to see all your supporters’ connections in one area.

Associations of all kinds to other people are easily entered by staff and

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Migrate from NationBuilder to Blue Utopia

Tue, Jan 17, 2017 - 01:36 PM

Migrate from NationBuilder

With NationBuilder embracing their business side and increasingly supporting Republicans, Blue Utopia is the only full CRM platform that is dedicated to progressive success and priced at a level that enables all campaigns access to technology. With the loud uproar over

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Why Your Tech Should be Blue

Tue, Jan 17, 2017 - 01:29 PM

If you are a Democratic or Progressive organization, this article is about why your technology platform should align with your mission.

Just days after Donald Trump was elected president, NationBuilder created a lot of anger and disgust in the progressive community by celebrating Mr. Trump’s victory

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How Nationbuilder Went Republican

Fri, Jan 13, 2017 - 01:07 PM

NationBuilder declares itself a nonpartisan provider of Leadership software. They are neither the only nor the first political software vendor to go down this path. Way back in the 80’s the first real pioneer in the political technology space was a firm called Aristotle, who also began

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Photos and Videos at Polling Locations

Sat, Oct 29, 2016 - 01:01 PM

Posted by staff



We should expect plenty of interesting events at polling locations in a few days.  And with everyone having a video camera in their pocket, there will be lots of opportunity to photo document this.  

Before you break out your phone, did you know



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Democrats Have A Wells Fargo Problem

Wed, Sep 28, 2016 - 03:58 PM

Posted by Mike Nellis, Revolution Messaging



Goals are good. They help us visualize success and they motivate us to work harder and strive to do a little better with each project. But goals can have a nasty side-effect, especially when they are widely unrealistic.

Wells Fargo learned this



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Building an effective email program

Fri, Mar 15, 2019 - 03:47 PM



Great, you've decided to put some effort into building a good email communication program with your constituents/supporters.  But where to start?  What tone to take?  What to talk about?  All great questions that usually keep this program where



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Getting emails read by creating better subject lines

Mon, Sep 12, 2016 - 10:30 AM

Email Subject Lines

Even with the proliferation of so many new communication mediums like facebook, SMS, twitter, Instagram and so many more, email is still one of the best and most effective



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Email Deliverability 101

Mon, Sep 12, 2016 - 10:11 AM



Did you know that well over 50% of all email is spam?  And that number has been reported as high as 90% in years past.  The reason you don’t see the vast majority of spam email is because ISP’s do a very good



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Revised Help Center

Fri, Jul 29, 2016 - 02:34 PM

Today, we migrated to a revised help center. This should make it easier to navigate and to find the right help articles when you need them.

Here's a quick rundown of the layout:

Main Support Home

As you can see from above, much of the structure is still


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The rise of ad-blocking

Fri, Jul 29, 2016 - 10:05 AM

ad-blockingIf you're a web user and you are not yet familiar with ad-blocking software, then you can head on over to wiki for a quick tutorial. But if you're an advertiser, which many political campaigns/consultants are, then ad-blocking is a serious

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Website Battle: HRC or DJT?

Thu, Jun 23, 2016 - 05:30 PM



A couple of months ago (back when the 2016 field was more full), Jim Saska at Slate wrote an article called "The Presidential Campaign Websites Are Terrible". In it he compared all


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