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Blue Utopia Blog

Content Tips for SEO
Wed, May 16, 2012 - 03:38 PMPosted by Trace in SEO

I recently saw a slideshow from NPower here in Washington State. That slideshow aimed to help non-profits approach their content and avoid some of the common pitfalls. They boil it down to these:

  • Publish useful and unique content. Design your website and articles for your visitors, not for search engines
  • Create unique. Accurate page titles
  • The same goes for the initial header – it is a very important piece of content
  • The initial summary paragraph should be contain relevant keywords and unique and interesting content – e.g. explain why visitors would want to continue reading
  • Always try to use alt text and appropriate filename with any images you publish.

The full slideshow is just a few minutes and worth a look. it can be found here: http://www.npowernw.org/knowledge-center/search-engine-optimization-seo

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