Political emails are already starting to arrive like mosquitoes at a picnic. And one of the things we noticed here was that more than we expected were winding up in Spam and in Gmail's Promotions tab. We wrote about Gmail's Promotions tab here. We decided to perform a simple test to see which campaigns were successfully getting their emails delivered. It was a very simple and straightforward test. Here’s what we did:
|Sample Sender||Inbox||Promotions Tab||Spam Folder||Platform Used|
Of the 49 emails received in the 5-day test, 7 (15%) were routed to the spam folder by Gmail.
Of those 49 emails, 38 (79%) were routed to the Promotions tab.
And, finally, of those 49 emails, 3 (6%) were routed to the inbox.
This is a very limited test - by design. It was meant to be a simple test, using only Gmail, over 5 days only, and using fairly large senders of email. Any test of this limited scope and sample can have skewed outcomes.
BlueUtopia's clients tend to be smaller and send smaller volumes of email than a presidential campaign. It's easier to arrive in the inbox when delivering a few tens of thousands as opposed to a few million.
We required a minimum of two emails in the 5-day period to summarize a vendor. The test account only received a single email sent by ESP, ActionNetwork (Ed Perlmutter). It was assigned to Promotion tab but because it was the only one, they were not included in the vendor summary.