Blue Utopia Blog

The (real) year of the Social Campaign

Mon, Jun 20, 2016 - 10:47 AM

Back in 2008, Barack Obama ran the first social media campaign. It was groundbreaking and it changed the way we think about campaigns online. But consider this:

Audience Size. Back in 2008 just 25% of adults were actually on social media. Today that number is 65%.

Importance. Social

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