Back in 2008, Barack Obama ran the first social media campaign. It was groundbreaking and it changed the way we think about campaigns online. But consider this:
Audience Size. Back in 2008 just 25% of adults were actually on social media. Today that number is 65%.
Importance. Social media is tied for the 2nd most important news source (with local tv) among all adults. As you might expect, that number increased dramatically among 18-29 year olds – to 35%.