Jay Inslee was still a Congressman in Washington's 1st district when his team wanted to start building a much better and larger campaign organization for the future. They wanted to aggressively build a much larger audience and they wanted their supporters to be much more involved with the campaign but with a database system that nearly no one could use, they had little data on their supporters and what they did have was scattered among spreadsheets.
First, they needed to consolidate around one system that campaign staffers could actually use. They chose Blue Utopia and were able to quickly consolidate lists of previous supporters and, more importantly, allow everyone to contribute valuable information to the system.
The Inlsee campaign began regularly sending email communications to keep supporters up-to-date on urgent or important issues. The email list went from 1500 to over 12,000 in just a single campaign cycle. By the time Congressman Inslee decided to run for Governor in late 2011, his email list had over 35,000 subscribers.
With the Blue Utopia system, every interaction integrates into a single system. So in addition to the growth from the success of the online campaign, the system was now growing from the traditional campaign activities such as phone banking, fundraisers, etc. Their list of supporters grew from 8,000 to over 40,000. Even more importantly, everyone was contributing valuable information that had a profound impact when the candidate sat down to make phone calls. By the time the gubernatorial campaign started, they had 88,000 supporter records – an 11-fold increase.
The Inslee campaign was an early adopter of technology. As early as 2004, in addition to having a database system they were trying to raise money online -- well ahead of most campaigns at the time. Unfortunately, they were having no success. With the new Blue Utopia system however, many things changed: online traffic had now grown significantly, email outreach was way up, and their online donation system was now professionally designed and optimized for high completion rates. Online contributions, which were virtually non-existent in prior years, instantly jumped to 8% of total and had become a principle source of campaign funds by the time the Governors race began 2011.