Blue Utopia Blog

A Guide to Email Sunsetting

Tue, Sep 26, 2023 - 01:03 PM

Sunsetting is the strategy removing inactive or irrelevant recipients from your mailing list.

Why Sunset?

Maintain Relevance: Over time, interests and priorities change. What was once pertinent to a recipient might no longer be, leading to disengagement.

Email Deliverability: Internet Service Providers (ISPs) monitor email engagement

Understanding Email Authentication

Tue, Sep 26, 2023 - 12:02 PM

In an era dominated by digital communication, email has become the backbone of political communication, organizing, and fundraising. But it has also become a prime channel for bad actors. Email Service Providers (ESP's) like Google, Microsoft, Yahoo, et al, have responded with tools to weed out

Understanding Email Sending Reputation

Tue, Sep 26, 2023 - 11:14 AM

Email remains a vital tool in political campaigns for correspondence, organizing and fundraising. But by some estimates, nearly 90% of all email is unwanted SPAM email. Email service providers (ESPs) like Google (Gmail), Microsoft (Hotmail), Yahoo, et al are constantly trying to filter out this unwanted

Do I need a campaign treasurer

Fri, Apr 14, 2023 - 02:55 PM

Do we need a treasurer? We get asked that all the time here. The short answer is yes. Do we need to hire a professional? That's the next question in sequence and the answer here is more, "it depends". It depends on the size of the campaign and volume of

Spam trigger-words to avoid

Wed, Feb 8, 2023 - 10:37 AM

There are a lot of reasons that contribute to an email being marked as spam. We can generally divide these into technical things that the technology should address and the non-technical things that fall more on the sender.

Assuming you are using an email system

Understanding Hybrid PACs

Wed, Nov 23, 2022 - 01:39 PM

A new type of unconnected PAC -- a Hybrid PAC -- has been gaining traction since it was approved back in 2011 by the FEC. Unconnected PACs have usually fallen into Super PACs and traditional PACs. These two types of PACs have always been treated separately by the

Support for FEC Hybrid PACs

Tue, Jun 7, 2022 - 03:18 PM

In March, we launched support for filing F3X reports for Hybrid PACs. This extension to our FEC-reporting module allows these Hybrid PACs to easily import or connect online transaction data, modify it, then file the FEC report.

With this feature drop, you can now:

Sample Political Campaign Budget

Wed, Oct 20, 2021 - 11:09 AM

Anticipating your fundraising needs and planned expenses starts with building your campaign budget. It sounds easy but it's not always as easy as it sounds. We've built a sample political campaign budget for you to help.

• Download

Blacklists and Spamtraps and how to avoid them

Tue, May 25, 2021 - 01:40 PM

What are spam traps?

Spam traps are fake or historical email addresses that are used by Email Service Providers (ESPs) and blacklist providers to identify bad email senders.

A spam trap is essentially just an email address but it's not owned by a real person. Because it's not a legitimately-owned

Donor research is now a click away

Mon, Dec 16, 2019 - 11:11 AM

This week, BlueUtopia launched integrated DataFeeds into our CRM system.

DataFeeds bring a range of 3rd-party data sources to your fingertips, allowing you to find and add useful data to your supporter records. This feature is designed to give our users access

Is your Email Being Seen?

Wed, May 22, 2019 - 04:13 PM

Political emails are already starting to arrive like mosquitoes at a picnic. And one of the things we noticed here was that more than we expected were winding up in Spam and in Gmail's Promotions tab. We wrote about Gmail's Promotions tab here. We decided to perform

About Gmail's Promotion Tab

Wed, May 22, 2019 - 08:20 AM

At this point, Google has nearly 30% of the personal email market. That's a lot! Several years ago, in an attempt to reduce complaints about all the marketing email, Gmail introduced tabs for Social, Promotions, and Primary (the inbox). And of course, they still have

Building Your Email List

Mon, Apr 22, 2019 - 02:54 PM

Before anything can begin, you must put some attention to creating your initial list and a

What is an email sender score?

Wed, Apr 3, 2019 - 05:49 PM

ESPs are the providers of email services where we all get our email. Gmail is one of the more commonly known providers. When you send a broadcast email, ISPs use a number of factors in whether that email should be delivered or not -- referred to as email deliverability.

BlueUtopia now supports PACs with form F3X

Tue, Jun 19, 2018 - 12:04 PM

BlueUtopia Compliance Reporting (FEC version) has long been a great option for candidate committees due to it's ease of use and integration with our powerful CRM - along with being so much more affordable than some other market solutions. Today, we extend that powerful

BlueUtopia integrated with ActBlue

Mon, Mar 5, 2018 - 03:42 PM

It just got lot easier to consolidate your donor data. Today, we launched API integration with ActBlue.

If you use BlueUtopia as your CRM and ActBlue to fundraise online, this integration will allow your donations on ActBlue to automatically populate into your

Racially Gerrymandered Districts

Sat, Mar 11, 2017 - 01:38 PM

The GOP-controlled Texas Legislature approved redistricting maps in 2011. On Friday, a federal court ruled that at least 3 districts were illegally drawn along racial lines in order to maximize Republicans' chances to retain the seats. According to the

Related Article

How to approach building a website

Sat, Feb 4, 2017 - 11:23 PM

When we talk about putting up a website, it’s helpful to break that down into a couple of distinct phases.

The first phase is your overall approach. The easiest way to think about this is how custom you want to be.

Social Connections are now available

Thu, Feb 2, 2017 - 03:07 PM

Social Connections is an expanded part of our Connections feature area. The Connections area of our system allows you to see all your supporters’ connections in one area.

Associations of all kinds to other people are easily entered by staff and

Migrate from NationBuilder to Blue Utopia

Tue, Jan 17, 2017 - 01:36 PM

With NationBuilder embracing their business side and increasingly supporting Republicans, Blue Utopia is the only full CRM platform that is dedicated to progressive success and priced at a level that enables all campaigns access to