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Personal Relationships
Link records by household, friendship, etc and ensure you have a full picture of every call, pledge, and donation before you place your call.
Social Profiles
Your supporters are on social. Know so much more about what they care about to increase your ability to speak to them effectively.
Organizational Ties
See who's connected to an organization or PAC that you're interacting with. Track lobbying connections, prior staff, board members, or just to key personnel.