Blue Utopia Blog : Email Outreach

Understanding Email Authentication

Tue, Sep 26, 2023 - 12:02 PM

In an era dominated by digital communication, email has become the backbone of political communication, organizing, and fundraising. But it has also become a prime channel for bad actors. Email Service Providers (ESP's) like Google, Microsoft, Yahoo, et al, have responded with tools to weed out

Understanding Email Sending Reputation

Tue, Sep 26, 2023 - 11:14 AM

Email remains a vital tool in political campaigns for correspondence, organizing and fundraising. But by some estimates, nearly 90% of all email is unwanted SPAM email. Email service providers (ESPs) like Google (Gmail), Microsoft (Hotmail), Yahoo, et al are constantly trying to filter out this unwanted

Spam trigger-words to avoid

Wed, Feb 8, 2023 - 10:37 AM

There are a lot of reasons that contribute to an email being marked as spam. We can generally divide these into technical things that the technology should address and the non-technical things that fall more on the sender.

Assuming you are using an email system

Blacklists and Spamtraps and how to avoid them

Tue, May 25, 2021 - 01:40 PM

What are spam traps?

Spam traps are fake or historical email addresses that are used by Email Service Providers (ESPs) and blacklist providers to identify bad email senders.

A spam trap is essentially just an email address but it's not owned by a real person. Because it's not a legitimately-owned

About Gmail's Promotion Tab

Wed, May 22, 2019 - 08:20 AM

At this point, Google has nearly 30% of the personal email market. That's a lot! Several years ago, in an attempt to reduce complaints about all the marketing email, Gmail introduced tabs for Social, Promotions, and Primary (the inbox). And of course, they still have

The Basics of Writing an Email

Mon, Jun 3, 2013 - 03:34 PM

We see a lot of emails here.  We've written quite a few too.  If you are just getting started, here are some basic tips to get started. 

Make a single ask.  It is almost never a good idea to ask for more than one thing at a time in a

Writing Effective Emails Checklist

Thu, Apr 26, 2012 - 05:29 PM

New Organizing Institute has a basic but decent checklist of effective email writing. It covers basic process and techniques. What I liked about it was that its simple and to-the-point and doesn't attempt to make email more complicated than it really is.

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