Blue Utopia Blog : Email Outreach

Spam trigger-words to avoid

Wed, Feb 8, 2023 - 10:37 AM

in Email Outreach


There are a lot of reasons that contribute to an email being marked as spam. We can generally divide these into technical things that the technology should address and the non-technical things that fall more on the sender.

Assuming you are using an email system


  • Share It!

Blacklists and Spamtraps and how to avoid them

Tue, May 25, 2021 - 01:40 PM

in Email Outreach

What are spam traps?

Spam traps are fake or historical email addresses that are used by Email Service Providers (ESPs) and blacklist providers to identify bad email senders.

A spam trap is essentially just an email address but itís not owned by a real person. Because itís not a legitimately-owned

  • Share It!

About Gmail's Promotion Tab

Wed, May 22, 2019 - 08:20 AM

in Email Outreach

gmail tabs

At this point, Google has nearly 30% of the personal email market. That's a lot! Several years ago, in an attempt to reduce complaints about all the marketing email, Gmail introduced tabs for Social, Promotions, and Primary (the inbox). And of course, they still have


  • Share It!

The Basics of Writing an Email

Mon, Jun 3, 2013 - 03:34 PM

in Email Outreach

We see a lot of emails here.  We've written quite a few too.  If you are just getting started, here are some basic tips to get started. 

Make a single ask.  It is almost never a good idea to ask for more than one thing at a time in a

  • Share It!

Writing Effective Emails Checklist

Thu, Apr 26, 2012 - 05:29 PM

in Email Outreach

New Organizing Institute has a basic but decent checklist of effective email writing. It covers basic process and techniques. What I liked about it was that its simple and to-the-point and doesn't attempt to make email more complicated than it really is.

Related Article

  • Share It!

Tags: email
« previous 20 - next 20 » (49 total)