Blue Utopia Blog

What is an email sender score?

Wed, Apr 3, 2019 - 05:49 PM

ESPs are the providers of email services where we all get our email. Gmail is one of the more commonly known providers. When you send a broadcast email, ISPs use a number of factors in whether that email should be delivered or not -- referred to as email deliverability.

Democrats Have A Wells Fargo Problem

Wed, Sep 28, 2016 - 03:58 PM

Goals are good. They help us visualize success and they motivate us to work harder and strive to do a little better with each project. But goals can have a nasty side-effect, especially when they are widely unrealistic.

Wells Fargo learned this

Building an effective email program

Fri, Mar 15, 2019 - 03:47 PM

Great, you've decided to put some effort into building a good email communication program with your constituents/supporters.  But where to start?  What tone to take?  What to talk about?  All great questions that usually keep this program where

Getting emails read by creating better subject lines

Mon, Sep 12, 2016 - 10:30 AM

Even with the proliferation of so many new communication mediums like facebook, SMS, twitter, Instagram and so many more, email is still one of the best and most effective

Email Deliverability 101

Mon, Sep 12, 2016 - 10:11 AM

Did you know that well over 50% of all email is spam?  And that number has been reported as high as 90% in years past.  The reason you don’t see the vast majority of spam email is because ISP’s do a very good