How is Blue Utopia different from BSD Tools?

BSD is a firm serving Democratic and Progressive causes. They offer online advocacy tools and are used by many large advocacy organizations. In July 2019, they were acquired by NGPVAN (EveryAction).

Donor-Management. Like a lot of firms, BSD is exclusively an online advocacy system. That means they do not have tools for tracking offline activities such as; traditional fundraising or any person-to-person interactions. By contrast, BlueUtopia is a comprehensive CRM/supporter management + communication + fundraising system that tracks everything -- online and offline.

Complexity & Ease-of-Use. BSD technology is very complex. Most non-professional staff will find their tools overwhelming and not manageable. BlueUtopia's tools are designed specifically for campaign staff where users don't have years of experience and months to learn a system.

Pricing. The BSD platform is designed for and priced for very large-budget organizations. Just getting onboarded with BSD will cost several thousand dollars and then monthly fees start at over $500 and go up quickly from there. BlueUtopia's mission is to help campaigns and groups that don't have massive budgets and our pricing reflects that. For instance, an organization with 100,000 emails would pay BSD $2500 to get set up and then at least $1000 per month. That org can get the same functionality, plus full CRM system for less than half that with BlueUtopia. And if that org needed FEC Compliance, with BSD, they'd need an entirely separate system, incurring yet another significant expense. With BlueUtopia, FEC Compliance is a simple add-on that works with your data to instantly file your reports.

Bottom Line.

If you're a very large organization with a sizable budget and advanced online advocacy needs, BSD can be a good option. However, if you're a small or medium size organization, without a considerable budget and advanced needs, then BlueUtopia is a better choice in terms of budget, usability, and comprehensive tools.

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