In addition to working to make the world a more progressive place, you've decided to put some effort into building a good email program with your supporters. But where to start? What tone to take? What to talk about? How to get delivered and read? All are good questions that usually keep an email program in first gear. We've put together these guidelines to help you get started and focus your efforts on the big pieces that will get you off the ground right and not waste time with what doesn't matter.