How is Blue Utopia different from NGP-VAN?



Summary There is a lot of feature overlap between NGP-VAN and BlueUtopia. Both are full-featured political-CRM systems with tools for email, forms, fundraising, and even compliance reporting. An important distinction is where we don't overlap. Blue Utopia does not offer voter data and GOTV tools (i.e. the 'VAN' side of NGP-VAN). So the comparison below is with the 'NGP' portion of NGP-VAN. With that, there are a critical differences between BlueUtopia and NGP, which are mostly centered around pricing, support, and our respective approaches to helping the Democratic and Progressive community.

At a glance

Pricing Comparison

If you search NGP-VAN's website for pricing, you won't find it. Why? Because congressional plans can run $750-$1000 a month - easily 2-3 times the cost of BlueUtopia. We publish all of our pricing, offer monthly terms, scale our pricing for very small organizations, and we never use high-pressure sales tactics to lock clients into long-term contracts.
BlueUtopia $200
(per month with 5K Records)
  • Supporter Management (CRM)
  • Email Marketing
  • Fundraising
  • Advocacy Forms
  • Reporting and Analytics
  • Social Integration
  • Annual or month-to-month
  • Cancel anytime
NGP-VAN $500+
(per month with 5K Records)
  • Supporter Management (CRM)
  • Email Marketing
  • Fundraising
  • Advocacy Forms
  • Reporting and Analytics
  • Social Integration
  • Long-term commitment required
  • Aggressive collection tactics


Pay for features you want, not the ones you don't In 2004, BlueUtopia invented online software (SAAS) for political campaigns. We did this as part of our long-term mission to help Democratic and Progressive campaigns at every level. That mission shows up in all kinds of ways -- including packaging and pricing. Our approach allows you to get what you want without paying for a large bundle that you never use.

What do clients have to say about us? Blue Utopia is easy to use, especially with the ActBlue sync. Their affordable pricing allowed us to file timely and accurate FEC reports while keeping our operations budget low. And their customer service is top notch. I would strongly recommend BlueUtopia to any campaign or organization!
- Nicole Hobbs, Co-Founder and Executive Director, EveryDistrict
 We were using NGPVAN. It was costing too much and was difficult to use. We were not even using the email broadcast system it was so difficult. We switched to Blue Utopia. It’s easier to use. The integration is much better. And we saved a ton of money.
- Hassan Giordano,(D) for Circuit Court Clerk of Baltimore

Technology platform for Democrats and Progressives.

The BlueUtopia System has all the tools and integrations you need to organize, communicate with, and fundraising from your supporters and prospects.

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